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Cosmetic packaging design and female consumer psychology

09/06/2018

Cosmetic packaging design and female consumer psychology
 The main psychological characteristics of female consumers

1. Seeking beauty is outstanding. The beauty of the heart is there, and this is particularly strong in female consumers. In the process of purchasing, women have a soft spot for products that can beautify their lives, have a strong decorative style, and have a unique style. In the memory of women, there is a strong emotional memory, Psoriasis. Therefore, products with appreciation and beauty can often form a strong stimulus to them, so that they can not help but generate excitement, affect their shopping sentiment, and then generate some kind of desire to buy or possess, thus laying the foundation for the realization of purchase behavior.

2. Cognitive exquisite, decision-making with strong emotional. The emotional and delicate emotions of female consumers, hydropower projects, encountering goods of interest, are prone to purchase desires, and are also susceptible to the surrounding environment, promptly forming purchase decisions. When women make purchasing decisions, they are easily tempted by the visual impression and the appearance of the product. Beautiful product packaging, clear window display, and good shopping environment can stimulate the positive emotions of female consumers and create a desire to buy.

3. Strong self-awareness, packaging design for 150 years, Lenovo is rich, Shenzhen packaging design home appliance product service project. Female consumers often compare the self-comparison of goods in the purchase decision, and the consumption effect of Lenovo products. Female consumers often use feedback from peers and publicity on the media to feedback the impact of products on self-image. For products that are satisfactory to them, they have a strong desire to recommend, and for those products that they are not satisfied with, the effect of transmission is more prominent.

4. The comparison shows that the psychological is stronger, termites. Showing off mentality is the psychological state of shopping to show some kind of superman, painting engineering is a concrete manifestation of beauty and fashion psychology. Contemporary women, especially young and middle-aged women with high family incomes, like to compare with others in life, car driving classes, always hope to be better, more comfortable and richer than their colleagues, relatives and friends. In their consumption activities, in addition to satisfying their basic living consumption needs or making themselves more beautiful and more fashionable, they may also pursue high-end, high-quality, high-price brand-name products or have a strange, super-esthetic and elegant appearance. Products that are distinctive in character, to show their superiority in status, economic affluence, and elegance in taste.